Event Financing and Sponsorship, learning the hard way

We had no money, no experience running tech events, no speakers and 4 months to get the event up and running. But before reality set in we were sitting on a pier in San Francisco just before Dreamforce 2015 thinking it would be oh so easy!… or maybe it was the champagne that was talking?

I was invited to do a talk on Financing and sponsorship. I had only just got off the plane from New Zealand so I am a little jetlagged but hopefully, it’s useful for other people running tech events. Thanks to the rest of the winning LC2016 team: Jodi, Simon and Kerry